For this year’s update of Billboard’s ongoing Greatest Pop Star by Year project, the spotlight shines brightly on Kendrick Lamar, who has been crowned the Greatest Pop Star of 2024. This recognition comes after a year that felt nothing short of historic, marked by a series of explosive releases and cultural moments that captivated audiences and dominated headlines. Lamar’s journey throughout 2024 was not just about reminding the world of his capabilities; it was about redefining them.
Kendrick Lamar’s year began with a powerful declaration encapsulated in his biggest song of the year, which boldly stated, “Sometimes you gotta pop out and show n—as.” This sentiment set the tone for a year filled with surprises and revelations that showcased his artistic prowess. Despite a quieter 2023, where his output was limited to a couple of collaborative singles, Lamar returned to the forefront with a vengeance, proving that he was still a formidable force in hip-hop and pop culture.
The previous year, 2022, had seen the release of his critically acclaimed album, Mr. Morale and the Big Steppers. While it received positive reviews, it didn’t generate the same long-lasting hits or cultural impact as his earlier works. By 2024, there was a palpable sense that Lamar needed to remind both fans and critics of his unparalleled talent. And he did just that, not only by revisiting his past successes but also by pushing the boundaries of what was expected from him as an artist.
March marked a significant turning point for Lamar, as he made a stunning return with a guest verse on Future and Metro Boomin’s track “Like That.” The anticipation surrounding this collaboration was immense, and Lamar’s contribution was nothing short of explosive. His verse ignited discussions across the rap community, particularly as it took aim at fellow superstars Drake and J. Cole, reigniting long-standing rivalries and setting the stage for a year filled with competitive energy.
The lyrical intensity of “Like That” was matched by its commercial success, debuting at No. 1 on the Billboard Hot 100 and solidifying Lamar’s status as a dominant force in the industry. His bold declarations and pointed barbs towards his contemporaries not only captured the attention of fans but also reignited the competitive spirit within hip-hop, reminiscent of the genre’s golden age.
As the year progressed, the tension between Lamar and Drake escalated, leading to a series of diss tracks that captivated audiences. J. Cole’s initial response to Lamar’s callout was met with mixed reactions, but it was Drake’s subsequent replies that truly intensified the feud. The back-and-forth exchanges showcased the lyrical prowess of all involved, with each artist striving to outdo the other in a battle for supremacy.
Kendrick’s response to Drake’s diss was a masterclass in lyrical ferocity. Tracks like “Euphoria” and “6:16 in L.A.” not only addressed the rivalry but also showcased his ability to weave personal narratives into his verses, elevating the stakes of their exchanges. The intensity of the feud reached new heights with Kendrick’s “Not Like Us,” a track that not only served as a powerful rebuttal but also became a cultural phenomenon in its own right.
The infectious nature of “Not Like Us” propelled it to the top of the charts, becoming an anthem that resonated with fans across various demographics. Its catchy hook and vibrant production made it a staple in sports arenas and social gatherings, further solidifying Kendrick’s place in pop culture. The song’s success was a testament to Lamar’s ability to blend artistry with mainstream appeal, a feat that few artists can achieve.
Kendrick’s live performances throughout the year were equally monumental. The Pop Out concert in June was a celebration of his legacy, featuring a star-studded lineup and drawing attention from fans and celebrities alike. The event not only highlighted Kendrick’s musical journey but also served as a platform for emerging artists, showcasing the vibrant talent within the hip-hop community.
As the summer progressed, Kendrick continued to dominate the cultural landscape. The release of the music video for “Not Like Us” further amplified its impact, portraying Lamar as a local hero and family man while simultaneously addressing the ongoing feud with Drake. The visual narrative reinforced his position in the industry and resonated with fans, keeping the momentum of his success alive.
The year culminated in a surprise album drop, GNX, which showcased Kendrick’s evolution as an artist. The album received widespread acclaim, with tracks that blended accessibility with his signature lyrical depth. The commercial response was overwhelming, with GNX debuting at the top of the Billboard 200 and further solidifying Kendrick’s status as a pop powerhouse.
Throughout 2024, Kendrick Lamar demonstrated an unwavering commitment to his craft, pushing boundaries and redefining what it means to be a pop star in today’s music landscape. His ability to navigate the complexities of the industry while maintaining artistic integrity set him apart from his peers. As he prepares for a monumental Super Bowl performance and continues to dominate the charts, Kendrick’s legacy as the Greatest Pop Star of 2024 is firmly established, leaving fans eager for what he will accomplish next.
