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TIBA Boss: The Drive for Excellence Fueled the TIBA Awards

Celebrating Excellence: The TIBA Conference and Awards 2023

In a vibrant gathering held in Lagos, the sixth edition of The Iconic Brand Africa (TIBA) Conference and Awards took center stage, bringing together industry leaders, innovators, and change-makers under the theme “Redefining Excellence in Business and Career.” Founded by brand expert Omobabinrin Osideko, TIBA aims to create a platform for learning, development, collaboration, and networking, while also celebrating individuals and businesses that contribute positively to society.

A Vision for Excellence

Omobabinrin Osideko, the founder of TIBA, shared her journey and the inspiration behind the organization during the event. She expressed her passion for excellence, which motivated her to establish a platform that recognizes not only the well-known celebrities but also the unsung heroes who are making significant contributions in their fields. “Over the years, I have noticed that it is the same set of people, mostly celebrities, who keep winning awards year in and year out,” she noted. “But we reckon with others at TIBA, and this is why we are awarding them for their contributions to society.”

Empowering Professionals

The conference served as a reminder that every individual and business has the potential to craft their own success stories. Omotola Adedapo, chairperson of TIBA’s advisory board, emphasized the importance of networking and collaboration among attendees. “As we gather today, remember it is a day of opportunities. Connect with like-minded professionals, forge relationships, and harness the wealth of knowledge shared,” she encouraged the audience.

Keynote Insights on Excellence

Phoebe Dami-Asolo, Senior Franchise Director at a leading FMCG in Nigeria, delivered a compelling keynote speech that delved into the value and culture of excellence. She highlighted the challenges posed by the current economic climate, which often leads individuals and businesses to overlook the importance of striving for excellence. “Excellence does not chase after us; we chase after excellence, which means we have to put in the work,” she asserted, urging attendees to uphold high standards in their professional endeavors.

Panel Discussions: Paths to Excellence

The conference featured two engaging panel sessions that explored the theme of excellence from various perspectives. The first session, anchored by Damiola Busari, included industry leaders such as Atinuke Babatunde, Lara Yuke, Olusoji Oyawoye, and Orifunke Lawal. They shared personal anecdotes about their journeys toward excellence, discussing the obstacles they faced and the strategies they employed to overcome them.

The second panel, led by Emmanuel Nwajideobi, featured Oghogho Inneh, Bode Robert, Ifeoma Chuks-Adizue, and Victor Ufot. This session focused on redefining excellence in both personal and business contexts, emphasizing the skills necessary to achieve and maintain high standards.

Recognizing Outstanding Achievements

The highlight of the event was the awards ceremony, which celebrated exceptional individuals and businesses across various categories. The personal brand awards recognized achievements such as the Top 10 Exceptional HR Leaders, Business Leader of the Year, and Outstanding Entrepreneur of the Year. Meanwhile, the business brand awards included categories like Outstanding Corporate Brand of the Year and Innovative Brand of the Year.

In a touching moment, Peace Okagbare was unveiled as the 2024 Face of TIBA, and a Lifetime Achievement Award was presented to Pa Joseph Ayoade for his invaluable contributions to society.

Launching The Crystals Magazine

The event also marked the unveiling of the 2023 edition of The Crystals Magazine, an annual publication that focuses on branding, lifestyle, entertainment, entrepreneurship, and personal development. This magazine serves as a resource for individuals seeking to enhance their personal and professional brands.

Conclusion

The TIBA Conference and Awards 2023 not only celebrated excellence but also inspired attendees to pursue their own paths to success. By recognizing both well-known figures and unsung heroes, TIBA is fostering a culture of excellence that encourages collaboration, learning, and growth within the community. As the event concluded, it left participants with a renewed sense of purpose and the motivation to chase after excellence in all their endeavors.

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