The Glossy Pop Awards: Celebrating Innovation in Beauty and Fashion

The Glossy Pop Awards have become a hallmark of excellence in the beauty and fashion industries, recognizing the most culturally relevant products, campaigns, and personalities. This year, the finalists reflect a growing emphasis on community engagement, personalization, and innovative brand initiatives. As brands increasingly harness the power of social media and influencer collaborations, the awards spotlight those who are not just selling products but also fostering meaningful connections with their audiences.

Best Brand x Influencer Content Collaboration

One standout nominee in the Best Brand x Influencer Content Collaboration category is Savage x Fenty. Their 2025 “Love Your Way” campaign, launched around Valentine’s Day, featured a diverse cast of celebrities, influencers, and real-life couples. This campaign celebrated all forms of love—romantic, platonic, and self-love—while showcasing a broad range of lingerie styles designed for every body type. By intertwining emotional storytelling with authentic representation, Savage x Fenty has reinforced its status as both a cultural and commercial leader in the industry.

Best Community Engagement Strategy

In a new category this year, Best Community Engagement Strategy, Glow Recipe stands out with its ambitious Glow Recipe International Masterclass Tour. To commemorate its 10-year anniversary, the brand embarked on a journey across North America, South America, and Europe, creating intimate, immersive events that brought skincare education directly to consumers. Each session was designed to reflect the cozy spirit of the brand’s early days, offering personalized skincare guidance, exclusive swag, and professional portraits to capture attendees’ post-event glow. This initiative exemplifies how brands can create lasting connections with their communities.

Best Brand Sport Partnership

K18, a biology-first hair care brand, is making waves in the new Best Brand Sport Partnership category. Their collaboration with Olympic gymnast Simone Biles for the “Inner Strength” campaign has elevated both the brand and its message. Biles, the most decorated gymnast of all time, embodies resilience and authenticity, making her the perfect face for K18’s mission to redefine beauty through science-backed solutions. The campaign emphasizes how K18’s innovative products support hair health through rigorous routines and real-life moments, showcasing the intersection of sports and beauty.

Award Categories and Nominees

The Glossy Pop Awards feature a diverse range of categories, each highlighting different aspects of the beauty and fashion landscape.

Best Ambassador Program

• Bubble Skincare
• OLAPLEX
• Schwarzkopf Professional
• OPI x Cynthia Erivo
• AppleDoll

Best Brand Activation

• BÉIS Hit the Road with a National Park Tour
• Benefit’s Most Wanted Campaign: Pink Bronco Giveaway
• Clairol x Glamsquad – Clairol House Calls
• Knix Sport Your Period Campaign with Megan Rapinoe
• Redken – Launch of A Better Bang Campaign

Best Brand x Influencer Product Collaboration

• CLEARSTEM x Alyssa Lynch MATCHA EYE PATCHES launch
• TRESemmé 72 Hours of Gloss Activation

Best Campaign: Brand Launch

• Orebella
• Cover FX’s Paris Jackson 2024 Grammys Stunt
• L’Oreal Paris Team Infallible
• Being Haircare
• Philips Sonicare Switch Campaign with Kate McKinnon

Best Community Engagement Strategy

• Beekman 1802 – The Kindness Krew
• Bliss Pays Your AC Bills Initiative
• Laura Geller’s Own Your Age Campaign Ft. Leanne Morgan
• Emi Jay – Halo Hair Oil Launch
• Dove x Crumbl
• Glow Recipe

Brand of the Year

• DedCool
• ONE/SIZE by Patrick Starrr
• Filterbaby
• Kosas
• rhode
• Sol de Janeiro

Influencer Awards

The awards also recognize individual influencers making significant impacts in the industry. Categories include Beauty Influencer of the Year and Fashion Influencer of the Year, featuring nominees like Abbey Yung, Mikayla Nogueira, Raeann Langas, and Ella Grace Mendelsohn.

Engaging with the Glossy Pop Awards

The Glossy Pop Awards not only celebrate the best in beauty and fashion but also encourage brands to innovate and engage with their communities. As the industry evolves, these awards serve as a reminder of the importance of authenticity, representation, and connection in a world increasingly driven by social media and influencer culture.

For those interested in participating in future awards, the opportunity to sign up for deadline reminders, entry tips, and category recommendations is available, ensuring that brands can stay informed and ready to showcase their best work.

Stay tuned for the reveal of this year’s winners, as the anticipation builds around who will take home the coveted awards in this vibrant and ever-evolving industry.