inDrive’s Award-Winning Campaign: A New Era in Mobility Marketing in India
NEW DELHI, INDIA – inDrive, a global mobility and urban services platform, has made headlines with its remarkable achievement of winning 14 prestigious awards, including eight gold, four silver, and two bronze, for its innovative celebrity marketing campaign titled ‘Ab App ki nahi, aap ki chalegi’. These accolades were received at various marketing award ceremonies held between January and March 2025, underscoring the campaign’s impact and effectiveness in the competitive landscape of marketing and advertising.
Celebrating Marketing Excellence
The awards received by inDrive are a testament to the brand’s commitment to excellence in marketing. The recognition spans multiple categories, showcasing the campaign’s versatility and creativity. Notable awards include the Gold for Influencer Campaign of the Year at the ET DigiPlus Awards and several accolades at the Afaqs Digies Awards 2025, where it excelled in categories such as Content Marketing and Influencer Marketing. The campaign’s success is further highlighted by its performance at the Adgully – CMOs’ Charcha Delhi & MAA Awards, where it garnered multiple Gold awards for Best Use of Influencer-Led Content and Best Multi-Channel Marketing Campaign.
A Vision for User Engagement
Avik Karmakar, Senior Marketing Manager – South Asia at inDrive, emphasized the company’s dedication to creating personalized experiences for its users. "At inDrive, we are committed to crafting bespoke experiences for our passengers. India is a key market for us. These wins are a testament to our commitment to engaging with our users to offer superior experiences," he stated. This focus on user engagement is not just a marketing strategy; it reflects inDrive’s broader mission to challenge injustice and positively impact the lives of one billion people by 2030.
The Campaign’s Core Message
The campaign ‘Ab App ki nahi, aap ki chalegi’ is built around inDrive’s unique ‘Offer your fare’ model, which empowers passengers and drivers to negotiate fares directly, rather than relying on AI algorithms. This innovative approach resonates with users who seek transparency and fairness in pricing, setting inDrive apart from its competitors in the mobility sector.
Vikrant Massey: The Face of the Campaign
Central to the campaign’s success is the involvement of Vikrant Massey, a popular Indian actor who serves as the brand ambassador. The campaign features a compelling brand film that captures the everyday challenges of commuting and illustrates how inDrive effectively addresses these issues. By leveraging Massey’s star power, inDrive has successfully enhanced brand visibility and relatability, making the campaign not only memorable but also impactful.
Achieving Key Objectives
The campaign has proven instrumental in achieving several key objectives, including driving brand awareness, increasing app installations, and boosting the number of new users and rides. The strategic use of influencer marketing, particularly through the collaboration with Massey, has played a crucial role in amplifying the campaign’s reach and effectiveness.
Recognition Across Multiple Platforms
The extensive list of awards received by inDrive highlights the campaign’s multifaceted approach to marketing. From the Best Use of Video for Content Marketing to Excellence in Travel & Leisure, the accolades reflect a well-rounded strategy that has successfully engaged diverse audiences. The recognition from esteemed platforms such as E4M Impact Magazine further solidifies inDrive’s position as a leader in innovative marketing practices within the mobility sector.
A Bright Future Ahead
As inDrive continues to expand its footprint in India, the success of the ‘Ab App ki nahi, aap ki chalegi’ campaign sets a high standard for future marketing endeavors. The combination of a strong brand message, effective use of celebrity influence, and a commitment to user engagement positions inDrive as a formidable player in the mobility landscape. With its sights set on making a significant impact, inDrive is poised to redefine the way urban services are marketed and experienced in India.
