When we think of a muse, monochrome images of Greta Garbo or classic Hollywood shots of Marilyn Monroe often spring to mind. Traditionally, the concept has been rooted in femininity, embodied by iconic women who inspired creativity across the arts. However, this notion is gradually shifting, challenging the idea of the muse as exclusively female.
Cue the all-singing, all-dancing male muse, e.g., talented men who have been taking the fashion industry by storm. Fashion houses have plucked male actors, musicians, and models from the Hollywood sphere, declaring them their poster boys for upcoming collections. From Callum Turner for Louis Vuitton to Harris Dickinson for Prada, there’s certainly been no shortage of male muses for the luxury sphere. Discover who to have firmly on your radar for 2025 and explore the wonderful world of fashion’s emerging It-boys.
Callum Turner
Back in November, it was announced that Callum Turner was the new face of Louis Vuitton. The British actor and rumored fiancée of Dua Lipa was tapped as an ambassador for the Parisian fashion house, starring in a shoot featuring the iconic ‘Speedy P9 Bandoulière 40 Bag’ to announce the news. The 34-year-old has established a fruitful relationship with the fashion industry, having previously worked with brands such as Montblanc and Dover Street Market. His effortless charm and striking looks make him a fitting representative for one of the most prestigious fashion houses in the world.
Harris Dickinson
Harris Dickinson is hot off the press, having recently starred in Babygirl alongside Nicole Kidman. Known for his roles in Beach Rats and Triangle of Sadness, in which he plays a model, the London native has also forged a relationship with Prada, starring as the house’s latest male muse. Most recently, Harris starred in Prada’s Spring/Summer 2025 menswear campaign, modelling pieces from the Italian house in a series lensed by renowned photographer Steven Meisel. His ability to embody both high fashion and relatable style makes him a standout figure in the industry.
Leo Woodall
One Day actor Leo Woodall is ascending the style ranks. Celebrated for his role in The White Lotus (Season 2), the West Londoner has now dipped his toe into the world of fashion, starring in Loewe’s pre-spring 2025 campaign. The shoot, lensed by Juergen Teller, also featured Leo’s co-star and fellow brand muse Ambika Mod. Whether gracing red carpets or posing for the cameras, Leo’s distinctive style has made him one to watch both in Hollywood and the fashion scene. His unique blend of charisma and fashion sense positions him as a rising star in the male muse category.
Enzo Vogrincic
It seems that Loewe reigns supreme in the male muse department. Adding to the house’s colorful array of celebrity campaign frontiers is Enzo Vogrincic, a rising actor best known for his role in the Netflix hit Society of the Snow. Between gracing Loewe campaigns and FROWS, the Uruguayan actor has been busy shooting covers for GQ Mexico and GQ Spain. Enzo’s fresh face and dynamic presence are quickly making him a favorite among fashion insiders, and his collaborations with Loewe are sure to elevate his profile even further.
Colman Domingo
Colman Domingo continues to set the bar high for men’s red carpet style. The award-winning actor, known for his powerful performances in films like Ma Rainey’s Black Bottom and the series Fear the Walking Dead, commands a compelling presence off set too. With a helping hand from stylists Wayman and Micah, the actor regularly turns out striking looks, spanning Valentino Haute Couture to classic Louis Vuitton tuxedos. Colman’s ability to blend classic elegance with contemporary flair makes him a true fashion icon.
Daniel Craig
Daniel Craig’s grip on the fashion world never falters. Starring as, shock horror, Loewe’s AW24 muse, the former 007 layered up in grandpa knits, gaudy palettes, and East Ender staples for the brand’s kooky campaign. Following his role in Luca Guadagnino’s Queer, the British actor only continues to entice, one Loewe campaign at a time. Craig’s effortless style and rugged charm have made him a perennial favorite in both the film and fashion industries.
Drew Starkey
If you’ve dared to venture over to the side of social media that is the internet-girl abyss (a dark, dark place to be but entertaining nevertheless), then Drew Starkey’s name will be familiar. The American actor, famed for starring alongside Daniel Craig in Queer, also joined the Bond star as a Loewe poster boy. Appearing in the brand’s SS25 campaign shot by David Sims and featuring Taylor Russell and Wang Yibo, the 31-year-old marked his entrance into the industry with a leg-up from Jonathan Anderson. Drew’s youthful energy and modern aesthetic resonate well with the current fashion zeitgeist, making him a name to watch.
As the fashion landscape evolves, these male muses are redefining what it means to inspire creativity and style. With their unique talents and striking looks, they are not only capturing the attention of fashion houses but also shaping the future of male representation in the industry. The emergence of these It-boys signals a broader cultural shift, where the concept of a muse is no longer confined to traditional gender roles, paving the way for a more inclusive and diverse fashion narrative.
