BINI’s "Shagidi": A Cultural Celebration Through Music
BINI, the dynamic P-pop girl group, is making waves once again with their latest single, "Shagidi." Following the success of their BINIverse World Tour 2025, the group is eager to connect with both their loyal fans and new audiences. The song draws inspiration from the Filipino game "shagidi shapopo," aiming to spark curiosity about Filipino culture among international listeners.
A Cultural Connection
The members of BINI—Mikha, Sheena, Aiah, Maloi, Gwen, Stacey, Colet, and Jhoanna—express immense pride in their new release. They hope that "Shagidi" will serve as a bridge, inviting foreign audiences to explore the rich tapestry of Filipino traditions. During an exclusive music video preview event in Quezon City, group leader Jhoanna emphasized the importance of incorporating Filipino themes into their music. She stated, “For us, it’s very important that we incorporate Filipino themes. We still find ways to bring elements that reflect who we are, kung saan kami nanggaling (where we came from).”
Nostalgia and Playfulness
"Shagidi" is not just a song; it’s an experience designed to evoke childhood memories and a sense of playfulness. The upbeat track was born from a collaborative effort involving Filipina singer Angela Ken and a team of talented composers during a music camp in Davao City. The inspiration for the song came when Ken, along with Angia Laurel and Maymay Entrata, introduced the traditional game to the team. Stacey shared her vision for the music video, saying, “Gusto ko kapag napanood nila ‘yung music video, ma-feel nila ‘yung childhood, ‘yung pagkabata nila, very nostalgic.” (I want them to feel the nostalgia of their childhood when they watch the music video.)
Bridging Cultures
BINI’s mission extends beyond entertainment; they aim to foster a deeper understanding of Filipino culture. Jhoanna articulated this goal, stating, “For local audiences, we hope it sparks pride, and for foreign audiences, we want it to be a gateway, something that makes them curious about the Philippines.” The group hopes that listeners will be inspired to explore traditional Filipino games and dances, enriching their cultural knowledge.
Unity Through Music
The members of BINI recognize the power of music to unite people from diverse backgrounds. Maloi expressed gratitude for the community that has formed around their music, noting, “Outside BINI’s music, may iba pa kayong music na pinakikinggan, so ‘yung na build namin na home, mayroon tayong similarities talaga.” (Outside of BINI’s music, everyone listens to different songs, but the home we’ve built still shares real similarities.) This sentiment reflects their desire to create a welcoming space for fans, regardless of their musical preferences.
Anticipation for the Music Video
As excitement builds for the release of the "Shagidi" music video, fans are eager to see how BINI will visually interpret the themes of nostalgia and cultural pride. The music video is set to drop on August 8, promising to be a vibrant celebration of Filipino heritage.
Through "Shagidi," BINI not only showcases their musical talent but also serves as cultural ambassadors, inviting the world to discover the beauty of the Philippines. With their infectious energy and heartfelt intentions, BINI continues to pave the way for P-pop on the global stage.
