ADFEST 2026: Celebrating Creativity in Pattaya, Thailand
Pattaya, Thailand, is set to host the highly anticipated ADFEST 2026, a premier event that celebrates creativity in branded marketing communications across Asia. Scheduled for March 19-21, 2026, at the Royal Cliff Hotels Group, ADFEST promises to be a vibrant gathering of industry leaders, innovators, and creative minds. This year, the event will feature seven distinguished Jury Presidents, including the Grand Jury President, Yasuharu Sasaki, Global Chief Creative Officer of dentsu.
Grand Jury President: Yasuharu Sasaki
Yasuharu Sasaki, a luminary in the creative industry, will lead the juries for the Creative Strategy Lotus, Effective Lotus, INNOVA Lotus, and Sustainable Lotus categories. Sasaki emphasizes that the pinnacle of creativity lies in work that instigates "discontinuous change," shifting perceptions and evoking deep emotional responses. His philosophy centers on the idea that impactful creativity transcends boundaries, allowing ideas to resonate and adapt across various contexts.
The Second Trio of Jury Presidents
Joining Sasaki are three other influential figures in the creative landscape:
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Julie Jihyun Kang
As the CEO of Serviceplan Korea and Founder of Flux AI Asia, Julie Jihyun Kang brings a unique perspective to the ADFEST jury. Her work focuses on the intersection of creativity, technology, and culture, aiming to create narratives that resonate deeply within their contexts. Kang’s accolades include a Titanium Lion at the Cannes Lions Festival, showcasing her ability to blend cultural relevance with innovative creativity. She looks forward to judging work that not only excels creatively but also holds significant meaning in its cultural context. -
Ajay Vikram
The Chief Creative Officer of Publicis Groupe for Southeast Asia, Ajay Vikram has a rich history of leading creative initiatives across multiple countries. His leadership has resulted in numerous accolades for creativity and effectiveness, making Publicis agencies some of the most recognized in the region. Vikram believes that great creativity is deeply rooted in its context, particularly in the dynamic and diverse landscape of Asia. He aims to highlight work that reflects the unique cultural narratives of the region. - Tania Singh Khosla
Tania Singh Khosla, Founder and Creative Director of TSK Design, is known for her compelling design solutions that marry traditional and contemporary aesthetics. With over two decades of experience, Khosla’s work reflects the evolving identity of India while maintaining a strong connection to its visual culture. As Jury President for the Design Lotus category, she is eager to explore creative works that are distinctly Asian, emphasizing the importance of cultural context in design.
ADFEST’s Unique Offerings
ADFEST is not just an awards ceremony; it is a comprehensive platform for learning, inspiration, and networking. The event features a rich mix of industry forums, breakout sessions, and cultural connectivity, making it a unique experience for delegates. Attendees can expect to engage in meaningful dialogues and gain insights from some of the brightest minds in the industry.
The theme for ADFEST 2026, "Human+," reflects a commitment to exploring the intersection of humanity and creativity. This theme invites participants to consider how creativity can enhance human experiences and foster connections across cultures.
Delegate Registrations Now Open
With delegate registrations now open, ADFEST 2026 is poised to attract a diverse audience eager to engage with the latest trends and innovations in the creative industry. For those interested in attending, more information can be found on the official ADFEST website.
ADFEST: A Beacon of Asian Creativity
As a beacon of Asian branded marketing communications creativity, ADFEST stands out as a dynamic celebration of cultural diversity and innovation. The event not only showcases exceptional work but also fosters a community of creatives who are passionate about pushing the boundaries of what is possible in marketing and communications.
With its rich history and commitment to excellence, ADFEST continues to be a vital platform for recognizing and promoting the best in Asian creativity. As the countdown to March 2026 begins, anticipation builds for what promises to be an unforgettable experience in Pattaya.
