Celebrating Women in Automotive: The Return of What Drives Her at the 2026 Chicago Auto Show
The Chicago Auto Show, renowned as the longest-running auto exposition in North America, is set to host the ninth annual What Drives Her networking event and awards program. This initiative, launched in 2017, aims to unite influential women in the automotive industry, showcasing their leadership and innovative contributions across various sectors, including manufacturing, retail, and media. The event will take place during the show’s industry day, further solidifying its role as a platform for female empowerment in a traditionally male-dominated field.
A Growing Impact
Jennifer Morand, General Manager of the Chicago Auto Show, expressed her excitement about the event’s return, stating, "Each year, What Drives Her grows in impact and inspiration." This sentiment reflects the event’s commitment to highlighting the groundbreaking achievements of women who are shaping the future of the automotive world. As the automotive industry evolves, the contributions of women become increasingly vital, and What Drives Her serves as a beacon of recognition and support.
The Awards Program
The What Drives Her awards celebrate outstanding females and advocates within the automotive sector. Nominations are solicited from a diverse range of industry professionals, including auto manufacturers, suppliers, media, and dealers. A panel of distinguished female automotive journalists will judge the nominations, ensuring that the awards reflect genuine merit and impact.
The awards are categorized into four distinct areas:
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Trailblazer Award: This award honors women employed by automakers, auto retailers, or core automotive suppliers, holding positions no higher than vice president. Candidates are recognized for their empowerment of others, breaking down barriers, and pursuing non-traditional roles. Leadership qualities, such as mentoring and leading employee resource groups, are also key considerations.
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Best in Craft Automotive Media Award: Aimed at journalists and content creators focused on the automotive industry, this award recognizes excellence in storytelling and media creation. Nominees are expected to support their colleagues and contribute to more accessible and inclusive automotive narratives.
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Automotive Ally: This award acknowledges individuals who provide ongoing support, coaching, and advocacy within the automotive sector. It is open to executives, leaders, and managers, regardless of their industry affiliation, reflecting the broader impact of mentorship and support on career development.
- Best Retailer Award: This award is designated for individuals employed by Chicago-area dealerships who demonstrate exceptional commitment and drive in their roles, whether in sales, service, finance, or technical support.
Nomination Process and Event Details
Nominations for the 2026 awards are currently open and will close on January 9. Those interested in submitting nominations can find more information on the official What Drives Her program page. The awards will be presented during the Media Preview of the 2026 Chicago Auto Show on February 5 at McCormick Place, an event that promises to be both inspiring and celebratory.
The Chicago Auto Show: A Historic Venue
First staged in 1901, the Chicago Auto Show has a rich history and is produced by the Chicago Automobile Trade Association. This association has been instrumental in staging the show since 1935, making it a cornerstone of the automotive calendar. The public show will run from February 7 to 16, 2026, at McCormick Place, offering attendees a chance to explore the latest innovations in the automotive industry.
Supporting Women in Automotive
The What Drives Her initiative is more than just an awards program; it is a movement aimed at fostering a supportive community for women in the automotive sector. By recognizing and celebrating the achievements of women, the event encourages future generations to pursue careers in this dynamic industry. As the automotive landscape continues to evolve, the contributions of women will undoubtedly play a pivotal role in shaping its future.
For more information about the What Drives Her program or to submit a nomination, visit the official Chicago Auto Show website. The event not only highlights the achievements of women but also serves as a reminder of the importance of diversity and inclusion in driving the automotive industry forward.
