São Paulo, December 6, 2025: A Landmark for Music and Community
In a year when music resonated deeply across the globe, Brazil has once again emerged as a focal point of cultural celebration. The iconic sands of Copacabana, a historic gathering place for artists and fans alike, now boast a striking new landmark: a 3.3-meter sculpture shaped like a red hand making the “Paws Up” gesture. This symbol, beloved by Lady Gaga’s fans—affectionately known as Little Monsters—serves as a tribute to the profound connection between the artist and her Brazilian audience.
Celebrating a Historic Performance
The installation is part of Spotify’s 2025 Wrapped initiative, which seeks to rekindle collective memories of significant musical events. This year, one such moment was Lady Gaga’s performance at the “Todo Mundo no Rio” event, which attracted an astounding 2.5 million attendees. This concert not only showcased her talent but also highlighted the unwavering support of her Brazilian fans, who are always ready to rally with a collective “Brazil, let’s go.” The sculpture stands as a living monument to this vibrant pop culture moment, encapsulating the spirit of the event and its impact on the music landscape.
A Symbol of Connection
Brazil has emerged as the second-largest listener of Lady Gaga on Spotify, underscoring the deep-rooted connection between the artist and her fans in the country. The sculpture serves not only as a visual landmark but also as a symbolic meeting point for Little Monsters. Visitors to the site can engage with the installation by scanning a QR code that unlocks an exclusive video of Lady Gaga, available only to those who visit the sculpture in person. This interactive element transforms Copacabana into a unique portal, bridging the gap between the artist and her devoted community.
A Cultural Reference Point
Created by the agency Droga5, this activation is part of Spotify’s broader global initiative, which celebrates locations where artists and fans have shared unforgettable experiences. Few places embody this sentiment as vividly as Copacabana, a beach that has evolved into a stage for collective memory and a must-visit destination for fans from all corners of the globe. The sculpture not only enhances the cultural landscape of the area but also reinforces the significance of shared experiences in music.
The Vision Behind the Sculpture
Ellen Rocha, Spotify’s Head of Marketing, emphasizes the intention behind the sculpture: “The piece was designed to provide an accessible, visual, and shareable experience, reinforcing the connection between collective memory and fan participation.” This initiative marks a continuation of the emotional impact that the 2025 show has had on the music scene, reminding audiences that some moments transcend time, continually shaping the future of pop culture.
A Temporary Yet Lasting Experience
Until December 7, visitors have the opportunity to revisit the site of Lady Gaga’s historic performance and capture the essence of the new monument. This installation not only symbolizes the relationship between the artist and her Brazilian audience but also invites fans to engage with a moment in time that has left an indelible mark on the cultural fabric of music. The red hand, raised high in the iconic “Paws Up” gesture, stands as a testament to the power of music to unite and inspire, creating lasting memories for generations to come.
