Ariana Grande and Cynthia Erivo have taken the concept of red carpet method dressing to exhilarating new heights as they promote their highly anticipated film, Wicked. Channeling the iconic pink and green costumes of their characters—Glinda and Elphaba—these two talented actresses have turned every promotional event into a dazzling showcase of coordinated fashion. Their promotional tour has not only captivated audiences but has also created a spectacle that pays homage to the original The Wizard of Oz and the beloved musical.
From the moment they stepped onto the red carpet at the 2024 Oscars, Grande and Erivo made a striking impression. Erivo, embodying the spirited nature of Elphaba, dazzled in a stunning green Louis Vuitton gown, while Grande lit up the scene in a breathtaking pink Giambattista Valli gown, accessorized with exquisite jewels from Tiffany & Co. This initial appearance set the tone for their promotional tour, where each outfit choice was meticulously curated to reflect their characters’ distinct personalities and colors.
As the tour progressed, their fashion choices continued to garner attention. At the New York City premiere of Wicked, Erivo opted for an elegant black Christian Dior ensemble, showcasing her refined style, while Grande turned heads in a custom pink strapless Louis Vuitton dress. Their coordinated looks sparked conversations among fans and fashion enthusiasts alike, as each outfit not only resonated with their characters but also highlighted their individual styles.
The Los Angeles premiere saw Grande embracing a playful nod to Dorothy with her custom gingham outfit by Thom Browne, paired with Roberto Coin jewelry. Meanwhile, Erivo fully embraced her role as the Wicked Witch, donning a striking green ensemble from Louis Vuitton. This playful juxtaposition of styles further emphasized their commitment to embodying their characters while showcasing their unique fashion sensibilities.
Even casual outings became fashion statements. During a special screening event, Erivo opted for comfort with casual Louis Vuitton outerwear over straight-leg jeans, reminding fans of her unique take on Elphaba outside the confines of the musical. Grande, on the other hand, kept it chic in her custom Versace ensemble, demonstrating that their influences extend beyond the red carpet.
The Academy Museum of Motion Pictures Gala provided yet another opportunity for Grande and Erivo to shine. Grande was seen in a striking black and white Balmain outfit, which contrasted beautifully with Erivo’s choice of green attire from Louis Vuitton. Even as they ventured away from their characters’ signature colors, their looks consistently echoed the essence of Glinda and Elphaba, reinforcing their connection to the characters they portray.
Social media buzz surrounding their appearances has been palpable, with clips from interviews going viral as fans dissect their fashion choices and celebrate their camaraderie. The duo’s interactions have sparked conversations about the significance of their roles, particularly Erivo’s comments on the song "Defying Gravity," which resonates deeply with many viewers, especially within the LGBTQ+ community. Their ability to connect on multiple levels has created memorable moments that reflect shared experiences and resonate with fans.
This innovative approach to press tours—where fashion meets character embodiment—has caught the attention of celebrities worldwide, proving to be a successful strategy for Grande and Erivo. Method dressing not only elevates their presence but also reestablishes their characters’ legacies, maintaining excitement around Wicked as its release date approaches.
As fans eagerly anticipate each new appearance, Grande and Erivo have set a high bar for fashion expectations. Each premiere leading up to the film has built anticipation, leaving followers excited to see what both actresses will unveil next. Whether channeling the whimsicality of Glinda or the daring nature of Elphaba, there’s no doubt they are leaving an indelible mark on the fashion industry, inspiring countless fans to embrace their unique style ethos.
As they continue to embrace their characters beyond the red carpet, the creative stylings of Grande and Erivo have seamlessly blended the worlds of Wicked and celebrity fashion. With the film set to hit theaters soon, the next chapter of their fashion story is poised to captivate hearts and imaginations, ensuring that every stunning appearance is a celebration of both their characters and their remarkable talent.
