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Introducing French TikTok Star Bách Buquen: Pioneering Makeup for Men

A Night to Remember: The 2025 CFDA Fashion Awards

The 2025 CFDA Fashion Awards, one of the most anticipated nights in the fashion calendar, took place earlier this week, celebrating the intersection of style and culture. This year, the spotlight shone brightly on rapper A$AP Rocky, who was honored as the CFDA Fashion Icon of the Year. The event was a dazzling affair, with a red carpet that showcased an array of bold and innovative looks from some of the biggest names in the industry.

Among the star-studded attendees were A$AP Rocky himself, alongside his girlfriend, the iconic Rihanna. The couple turned heads with their coordinated outfits, embodying the essence of modern glamour. Other notable figures included supermodel Naomi Campbell, fashion mogul Donatella Versace, and singer Teyana Taylor, each bringing their unique flair to the evening. However, it was a rising TikTok sensation who managed to steal the show: Bách Buquen.

The Rise of Bách Buquen

At just 19 years old, Bách Buquen has become a household name, particularly among younger audiences. The French influencer, who boasts millions of followers on platforms like Instagram and TikTok, has gone viral for his innovative beauty content. His mission? To normalize makeup for men. By filming himself applying makeup in public spaces, Buquen captures the curiosity of onlookers, creating engaging content that resonates with a broad audience. His videos have garnered millions of views, leading to lucrative collaborations with major brands such as L’Oréal, Mac Cosmetics, and Jacquemus.

A Glimpse into His Background

Bách Buquen hails from the vibrant city of Paris, France, where he was born to an actress mother. Growing up in the 6th arrondissement, a neighborhood he still cherishes, Buquen was immersed in the world of fashion from an early age. His mother’s influence played a significant role in shaping his aesthetic sensibilities. He began experimenting with makeup during middle school, initially using his mother’s concealer to cover up pimples before heading to school. This early introduction to beauty products laid the foundation for his current career.

Beyond Makeup: A Multifaceted Talent

While makeup is a significant part of Buquen’s identity, it is not his only talent. He is also an aspiring model and has been featured in various fashion campaigns, showcasing his versatility in the industry. His ability to blend beauty and fashion has made him a sought-after figure, particularly among brands looking to connect with a younger, more diverse audience.

The Impact of Social Media

Buquen’s rise to fame is a testament to the power of social media in shaping contemporary culture. His engaging content not only entertains but also challenges traditional gender norms surrounding beauty. By showcasing makeup as a form of self-expression for everyone, he has sparked conversations about masculinity and beauty standards, making him a role model for many.

A Night of Fashion and Influence

The 2025 CFDA Fashion Awards served as a platform for celebrating not only established icons like A$AP Rocky but also emerging talents like Bách Buquen. The event highlighted the evolving landscape of fashion, where inclusivity and self-expression are becoming increasingly important. As the night unfolded, it became clear that the future of fashion is bright, with new voices and perspectives continuing to emerge.

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