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Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.
The handbag add-ons saw their first big resurgence when the hashtag “birkinify” began trending on TikTok in 2024. Users were seen adorning their purses—be it an Hermès Birkin or another designer piece—with charms, keychains, twillies, and beads. Just when the craze seemed to be waning, Labubu-mania entered the chat, marking the revival of bag charms 2.0.
From Blackpink’s Lisa to Dua Lipa, A-listers are coveting the mega-viral accessory sold in randomized blind boxes. Between August 15 and 22, online resale marketplace StockX and Walmart teamed up for daily drops of Pop Mart’s sold-out Labubus. For even more of Pop Mart’s tough-to-track-down pendants and blind boxes, visit kickscrew.com, one of the best online destinations for collectibles.
From independent designers to large fashion houses alike, we rounded up 22 bag charms that epitomize the playful-meets-chic aesthetic.
Loewe x Paula’s Ibiza Banana Cut-Out Charm
Some of Loewe’s best bag charms come from its Paula’s Ibiza summer collections. This banana charm just got a crazy-rare (and significant) price drop.
Free People Friendship Swag Charm
Available in two charm varieties, this piece adds a whimsical touch to any bag.
Pop Mart The Monsters Labubu Big into Energy Pendant Sealed Case (1 Blind Box)
No explanation necessary for this must-have collectible.
Pop Mart Labubu The Monsters Exciting Macaron Vinyl Face Sealed Case (6 Blind Boxes)
No explanation necessary 2.0.
Jellycat Amuseables Coffee Bean Plushie Bag Charm
Another plush favorite that adds a cozy vibe to your handbag.
Loewe Anagram Pebble Keyring in Brass
This engraved brass keyring is also available in a palladium version with a pearly pebbled finish.
Anthropologie Party Bag Charm
An Anthro best-seller, this charm adds a festive flair to any bag. Shop the retailer’s complete collection of bag charms, shoe charms, and jewelry charms here.
Veronica Beard Croc-Embossed Zip Pouch Bag Charm
A practical pouch crafted from premium croc-embossed leather meets gold-toned hardware and knotted paracord, making it a stylish yet functional accessory.
Maison de Sabre The Sabremoji Fruit Charm
This best-seller is designed to perfectly fit an Apple AirTag, making it both cute and functional. The brand also offers a slightly larger coin purse keychain that doubles as a holder for small tech essentials.
Related: Baggu’s Fan-Favorite Hello Kitty and Friends Collab Gets a Fresh Drop With New Characters
Fenty Beauty by Rihanna Smurfette Smooches Lip Essentials Duo + Keychain
Last, but certainly not least, cosmetics doubling as decorative keychains have been trending as of late, adding a playful twist to beauty routines.
