Weezer has been a staple in the alternative rock scene for decades, but their 2000s era stands out as a particularly vibrant chapter in their history. This period saw the release of iconic albums like the Green Album, Make Believe, and the Red Album, each contributing to the band’s evolving sound and cultural relevance. Coinciding with this musical evolution was the rise of YouTube, a platform that transformed how music was consumed and shared. In the early 2000s, YouTube was a playground for creativity, where memes flourished, and influencers were yet to emerge. It was a time when humor was often absurd, and Weezer recognized the platform’s significance, celebrating it with their memorable music video for “Pork And Beans.”
“Pork And Beans” by Weezer Immortalized the Golden Era of YouTube
Released in 2008 on their self-titled album, commonly referred to as the Red Album, “Pork And Beans” quickly became a defining hit for Weezer. The song debuted at number 19 on the Billboard Modern Rock Chart and impressively climbed to the top, where it remained for 11 weeks. While the track itself is a catchy power pop anthem, its legacy is largely tied to its innovative music video, which serves as a nostalgic homage to the early days of YouTube.
The music video, directed by Mathew Cullen, was released on the same day as the single and immediately resonated with fans. It features a plethora of YouTube celebrities and iconic internet memes, creating a rich tapestry of pop culture references. From the Numa Numa kid to Tay Zonday, known for his viral hit “Chocolate Rain,” the video is a delightful trip down memory lane. The inclusion of Liam Jyle “Kelly” Sullivan, famous for his “Shoes” video, adds another layer of recognition for viewers familiar with the early internet landscape.
Beyond the celebrity cameos, the video is packed with references to various YouTube phenomena. One of the standout moments includes the Diet Coke and Mentos eruption stunt, a classic viral experiment that captivated audiences. Additionally, viewers can spot nods to Charlie the Unicorn, the Dancing Baby, and the Dancing Banana, among others. Each reference serves as a reminder of the quirky and often absurd humor that characterized the platform during its formative years. The music video is not just a visual accompaniment to the song; it’s a historical document that encapsulates a unique moment in internet culture.
Upon its release, the video for “Pork And Beans” was met with widespread acclaim, quickly becoming a fan favorite. It even garnered a Grammy Award for Best Music Video, solidifying its place in both Weezer’s legacy and the annals of internet history. For anyone who experienced the early days of YouTube, the video is a must-see, offering a nostalgic glimpse into a time when the internet was still finding its footing as a cultural force.
In many ways, “Pork And Beans” represents more than just a song; it embodies the spirit of a generation that grew up with the internet. Weezer’s ability to tap into this zeitgeist not only showcased their musical talent but also their keen understanding of the evolving landscape of pop culture. The video remains a beloved artifact, celebrating the creativity and humor that defined the golden era of YouTube.
Photo via YouTube
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