HARIBO, the beloved gummy candy brand known for its playful and colorful treats, has recently unveiled an exciting update to its popular Starmix gummies in the United States. On April 16, the company announced the launch of a new version of Starmix, which now features two fan-favorite gummies: the fried egg and heart-shaped gummies. This change comes in direct response to consumer demand, showcasing HARIBO’s commitment to listening to its fans.
The updated HARIBO Starmix now includes five classic gummy varieties, with the newly added fried egg and heart gummies taking the place of the previously included Twin Snakes and Happy Cherries. This revised assortment is now available for purchase at major retailers across the U.S., and while the announcement did not specify any changes in pricing, the excitement surrounding the new flavors is palpable.
### A Sweet Evolution: From Twin Snakes to Fried Eggs
HARIBO Starmix made its debut in the U.S. market in 2018, featuring a delightful mix of gummies that included Goldbears, Twin Snakes, Happy Cherries, Gummi Rings, and Happy Cola. However, fans have long expressed their desire for the inclusion of the globally popular double-layer foamy lemon-flavored Fried Egg and the raspberry-flavored heart gummies. Recognizing this demand, HARIBO has revamped the Starmix to include these beloved treats, much to the delight of gummy enthusiasts.
Sophia Lewis, the brand manager for HARIBO in America, emphasized the company’s dedication to consumer feedback in a recent press release. “We’re constantly listening to our fans so we can deliver on what they want most,” she stated. Lewis expressed excitement about the new additions, highlighting the unique textures, flavors, and shapes that the Fried Egg and Heart gummies bring to the mix. “By bringing the double-layered Fried Egg and Heart to the U.S., our consumers will now have even more reasons to share HARIBO Starmix and that feeling of childlike happiness with family and friends,” she added.
The new Starmix pack is described on HARIBO’s website as a source of “moments of childlike happiness,” featuring an iconic mix of playful gummies in various shapes, colors, flavors, and textures. This diversity ensures that there is something for everyone, making it a perfect treat for sharing or enjoying solo.
### A Sneak Peek Before the Official Launch
Interestingly, while HARIBO officially announced the new Starmix on April 16, a food Instagrammer known as @foodiewiththebeasts had already spotted the new gummies at Dollar Tree on March 21. This early discovery generated buzz among fans, further fueling anticipation for the official launch.
For those who may miss the Twin Snakes and Happy Cherries, fear not! These beloved gummies are still available in individual packs on candy aisles, ensuring that fans can still enjoy their favorites even as the Starmix evolves.
### HARIBO’s Recent Buzz and Collaborations
In addition to the Starmix update, HARIBO has been making headlines for other exciting developments. The brand recently teased a potential collaboration with BLACKPINK’s Jennie, sparking speculation about new capybara-shaped gummies. This playful hint was shared on Instagram, featuring HARIBO’s iconic Goldbear enjoying a moment in Jennie’s latest music video. Fans are eagerly awaiting more details about this collaboration, which promises to bring a fresh twist to the HARIBO lineup.
Earlier this year, HARIBO also introduced three limited-time gummy packs inspired by the beloved Harry Potter series, featuring flavors named after iconic characters Harry Potter, Hermione Granger, and Ron Weasley. These themed packs have been well-received and are still available for purchase, making them a must-have for any Potterhead.
As the candy landscape continues to evolve, HARIBO remains at the forefront, delighting consumers with innovative flavors and nostalgic favorites. The brand’s commitment to listening to its fans and adapting its offerings ensures that it will continue to be a beloved choice for gummy lovers of all ages. Whether you’re indulging in the new Starmix or exploring other recent releases, HARIBO’s playful approach to candy is sure to bring a smile to your face.
