SeriesFest’s “Fashion in Focus” event, held earlier this month in downtown Denver, offered a unique tribute to the art of costume design, elevating it from mere backdrop to a central narrative element. This celebration honored Alex Bovaird, a three-time Emmy-nominated costume designer renowned for her work on HBO’s acclaimed series, The White Lotus. The event not only showcased Bovaird’s impressive portfolio but also highlighted the integral role that costume design plays in storytelling.
The evening commenced with a red carpet cocktail hour, where attendees mingled amidst a stunning display of original costumes from The White Lotus. Guests enjoyed espresso martinis and bowls of “lorazepam” (a playful nod to Tic Tacs), setting a whimsical yet sophisticated tone for the night. The atmosphere buzzed with excitement as fans and industry professionals alike gathered to celebrate the intersection of fashion and television.
Following the cocktail hour, Bovaird was presented with SeriesFest’s 2025 Excellence in Costume Design Award. In a captivating Q&A session with Matthew Morris, a prominent hair and makeup artist and local salon owner, Bovaird shared insights from her illustrious career. Her experiences working on The White Lotus, as well as other notable projects like NOPE and True Detective: Night Country, provided a glimpse into the creative process behind costume design. She emphasized the unpredictability of her profession, where no two days are alike, and the necessity for flexibility and collaboration in a fast-paced industry.
Bovaird’s reflections on her work during the pandemic were particularly poignant. She described the challenges of filming in a “bubble” environment and the logistical hurdles of transporting costume pieces across the globe. Her candid remarks revealed that the life of a costume designer is often less glamorous than it appears, requiring a resilient spirit and a willingness to adapt to the chaotic nature of creative endeavors.
As the conversation shifted to the latest season of The White Lotus, Bovaird discussed how the show’s Thai setting influenced its aesthetic and narrative tone. The moral ambiguity of the characters and the series’ signature “whodunnit” energy were key themes that shaped the costumes, further enriching the storytelling experience. This season, in particular, showcased a refined visual language that resonated with the audience, drawing them deeper into the world of opulence and intrigue.
The highlight of the evening was an immersive fashion show styled by Amber Fries, which broke away from traditional runway formats. Instead of a distant catwalk, models emerged from the crowd, walking through the audience in curated looks that embodied the essence of The White Lotus. This innovative approach created an intimate atmosphere, allowing guests to feel as if they were part of the unfolding narrative.
The fashion show featured a diverse array of resort wear, from bold and scandalous pieces to sharply tailored outfits. Each look was a reflection of Bovaird’s artistic vision, characterized by vibrant florals, striking fabrics, and intentional accessorizing. The subtle mismatches in the styling hinted at the emotional complexities of the characters, showcasing the full spectrum of vacation attire—from elegant dinner dresses to casual beach cover-ups.
Set against a moody, transportive soundtrack, the presentation felt like a deliberate descent into a world where luxury teeters on the edge of chaos. The ambiance was unmistakably “White Lotus,” evoking a sense of unease beneath the surface of glamour. This thematic depth resonated with attendees, who appreciated the intricate storytelling woven into each garment.
Randi Kleiner, SeriesFest’s CEO and Co-Founder, articulated the event’s significance as a natural extension of the festival’s mission. She praised Bovaird’s visionary contributions to The White Lotus, noting how her work enhances the series’ rich storytelling. Kleiner emphasized the importance of celebrating creative excellence and fostering collaboration within the local community, making the event a true reflection of Denver’s vibrant artistic spirit.
As SeriesFest gears up for its 11th season, set to kick off on April 29 with a live show at Red Rocks headlined by Amy Schumer, the “Fashion in Focus” event served as a thoughtful and creatively driven prelude. It underscored the festival’s commitment to spotlighting the best in television and honoring the artistry that brings stories to life.
Photography by Kiddest Metaferia captured the essence of the evening, preserving the memories of a night dedicated to the celebration of costume design as a vital storytelling medium. For those who missed the event, a full gallery is available, showcasing the stunning visuals and vibrant energy that defined this remarkable tribute to fashion and creativity.
