Leadership changes in the fashion industry are a constant, but recent developments are set to create ripples across Hollywood’s red carpets, especially with the upcoming May 5 Met Gala. The fashion world was abuzz on Thursday when Donatella Versace announced her transition from creative director to brand ambassador for Versace, handing over the reins to former Miu Miu designer Dario Vitale. This shift, coupled with the news that Demna is leaving Balenciaga to take the helm at Gucci, has undoubtedly sent stylists into a frenzy as they scramble to adapt to the new landscape.
In her statement, Donatella expressed her commitment to championing the next generation of designers, emphasizing the honor it has been to carry on her brother Gianni’s legacy. "Versace is in my DNA and always in my heart," she declared, hinting at her enduring passion for the brand even as she steps back from day-to-day design duties.
The Versace label has long been synonymous with Hollywood glamour, a legacy that began with Gianni Versace’s founding of the house in 1978. Known for his vibrant colors, bold prints, and intricate detailing, Gianni’s designs were a breath of fresh air in a fashion world that often leaned towards the understated. He famously stated, “I like to tell stories with my clothes,” and his creations were imbued with a sense of freedom and a challenge to societal taboos.
The turning point for Versace in Hollywood came in 1994 when Elizabeth Hurley donned a black silk evening gown adorned with oversized gold safety pins to the London premiere of Four Weddings and a Funeral. This daring choice not only catapulted Hurley into the limelight but also solidified Versace’s status as a go-to designer for celebrities. The dress became iconic, and the media frenzy that followed marked the beginning of a new era for both the actress and the brand.
Hurley recalled the moment with fondness, noting how difficult it was to secure a designer for the event. "Poor Elizabeth rang some top designers and they all said, ‘No, who are you?’ or ‘No, we’re not lending you anything,’" Hugh Grant recounted in a documentary. Versace’s willingness to lend her the dress changed the trajectory of both their careers, leading to Hurley’s lucrative contract with Estée Lauder and establishing Versace as the label of choice for Hollywood’s elite.
Princess Diana also became a loyal supporter of Versace, wearing the brand during her post-separation "revenge dressing" phase. The label’s appeal continued to grow, attracting a diverse roster of A-list fans, including Lady Gaga, Elton John, and Blake Lively, ensuring its relevance in the ever-evolving fashion landscape.
Tragedy struck in 1997 when Gianni Versace was murdered, leaving a void in the fashion world. Donatella, who had worked closely with her brother, took over as creative director amidst skepticism about her ability to fill his shoes. However, she quickly proved her critics wrong, understanding that the Versace aesthetic was rooted in its ability to command attention.
One of the most memorable moments of Donatella’s tenure came at the 2000 Grammy Awards when Jennifer Lopez wore a striking green palm print dress that became a cultural phenomenon. The dress was so impactful that it led to the creation of Google’s image search function, showcasing the power of fashion in the digital age.
Over the years, Donatella has successfully maintained her brother’s legacy while pushing the brand forward. Versace’s designs have graced countless red carpets, with notable moments including Beyoncé’s vintage gown at the 2005 Oscars, Gisele Bundchen’s ethereal look at the 2008 Met Gala, and Angelina Jolie’s iconic leg-baring pose in 2012.
Taylor Swift made waves at the 2016 Grammys in a bold two-piece Atelier Versace ensemble, marking a significant evolution in her style. Zendaya, known for her daring fashion choices, paid homage to Beyoncé’s past Versace look at the 2021 BET Awards, demonstrating the brand’s enduring influence across generations.
Even male celebrities have embraced Versace, with stars like Channing Tatum and Colman Domingo showcasing the label’s designs on the red carpet. Domingo’s striking black suit at the 2025 BAFTAs, featuring the signature bold prints, further solidified Versace’s status as a brand that transcends gender boundaries.
As the fashion industry undergoes these leadership changes, the impact on Hollywood’s red carpets will be closely watched. With the Met Gala on the horizon, it will be fascinating to see how these shifts influence celebrity styling and the future of fashion in Tinseltown. The legacy of Versace, now in the hands of Dario Vitale, promises to continue captivating audiences and inspiring the next generation of fashion enthusiasts.
