Celebrities and Their Erewhon Drinks: A Trendy Collaboration
Erewhon, the upscale supermarket chain known for its health-conscious offerings, has become a hotspot for celebrity collaborations, particularly in the realm of unique and trendy beverages. With a clientele that includes influencers and A-listers, Erewhon has successfully tapped into the celebrity culture by launching limited edition drinks that not only tantalize the taste buds but also serve as a status symbol. Recently, Lisa from the global sensation Blackpink joined the ranks of celebrities with her own drink, “Thai Up the World,” further solidifying Erewhon’s reputation as a go-to destination for celebrity-endorsed products.
The Celebrity Smoothie Lineup
Hailey Bieber – Strawberry Glaze Skin Smoothie
Hailey Bieber’s Strawberry Glaze Skin Smoothie stands out as the only celebrity drink to become a permanent fixture on Erewhon’s menu. This vibrant concoction features almond milk, strawberries, avocado, collagen, and sea moss, making it a nutrient-packed option for health enthusiasts. Priced at USD 20 (approximately THB 700), it reflects the premium nature of Erewhon’s offerings while appealing to those seeking a delicious and aesthetically pleasing beverage.
Sabrina Carpenter – Short N Sweet Smoothie
Sabrina Carpenter’s Short N Sweet Smoothie is a delightful blend inspired by her sixth album. This drink combines holi (mane) supplement, blue spirulina, pineapple, and mango, creating a colorful and flavorful experience. The drink’s design mirrors the album art, complete with a lipstick mark reminiscent of Carpenter’s signature style. At USD 23 (around THB 800), it’s a testament to the intersection of music and culinary creativity.
Olivia Rodrigo – good 4 ur GUTS Smoothie
Olivia Rodrigo’s cheekily named “good 4 ur GUTS” smoothie is a straightforward yet effective blend aimed at promoting gut health. Featuring pomegranate kombucha, ION gut support, avocado, acai, and dates, this drink is marketed as a robust, gut-healing option. Priced at USD 18 (THB 623), it strikes a balance between health benefits and affordability within Erewhon’s premium pricing structure.
Kid Laroi – The Girls Chocolate Smoothie
As the only male artist to collaborate with Erewhon, Kid Laroi’s The Girls Chocolate Smoothie offers a nostalgic twist on a childhood favorite. This healthier version of a chocolate smoothie includes colostrum, whey protein, and coconut cream, appealing to both health-conscious consumers and chocolate lovers alike. Priced at USD 21 (THB 727), it showcases Erewhon’s ability to cater to diverse tastes.
Lisa – Thai Up the World
The latest addition to Erewhon’s celebrity lineup, Lisa’s “Thai Up the World” drink, is a luxurious take on the classic Thai iced tea. With ingredients like colostrum and organic heavy cream, this beverage is priced at a more accessible USD 11 (THB 381), making it an attractive option for fans and health enthusiasts alike. Lisa’s collaboration reflects Erewhon’s commitment to offering unique flavors while keeping an eye on affordability.
Celebrities Who Should Join the Erewhon Drink Craze
While Erewhon has already collaborated with a stellar lineup of celebrities, there are several other stars who would make perfect additions to this trend.
Dua Lipa – A Healthy Twist on Coke
Dua Lipa made headlines when she revealed her unconventional preference for Coke mixed with pickle juice and jalapeños. This quirky combination could be transformed into a refreshing Erewhon drink, showcasing the brand’s ability to innovate and cater to adventurous palates. Imagine a fizzy, tangy smoothie that captures the essence of Dua Lipa’s bold personality!
Andy Samberg – A “Toit Tonic”
Brooklyn Nine-Nine’s Andy Samberg may not be the first name that comes to mind when thinking of Erewhon, but that’s precisely why he should have a drink. A “Toit Tonic” could be a playful concoction that embodies Samberg’s comedic flair, featuring unexpected ingredients that surprise and delight. The creativity of Erewhon’s mixologists could turn this idea into a fan-favorite.
Beyoncé – Bey Bee Honey Smoothie
Beyoncé doesn’t need an Erewhon drink to enhance her star power, but a “Bey Bee Honey Smoothie” would be a welcome addition to the lineup. Infused with bee collagen and honey, this drink could support a charitable cause, allowing fans to enjoy a delicious beverage while contributing to a meaningful initiative. The fusion of health and philanthropy would resonate with Beyoncé’s brand ethos.
Willem Dafoe – Dafruity Iced Tea
Willem Dafoe may not be the first celebrity that comes to mind for a smoothie collaboration, but his unique persona suggests he would appreciate a refreshing iced tea. A “Dafruity Iced Tea” could feature a blend of exotic fruits and herbal notes, appealing to those who enjoy a sophisticated yet refreshing beverage. Trusting Erewhon’s expertise, this drink could become a cult favorite.
The Future of Celebrity Collaborations at Erewhon
As Erewhon continues to attract high-profile collaborations, the possibilities for future celebrity drinks are endless. The intersection of celebrity culture and health-conscious living creates a unique space for innovative beverages that resonate with fans and health enthusiasts alike. With each new collaboration, Erewhon not only elevates its brand but also offers consumers a taste of their favorite stars in a delicious and trendy format. Whether it’s a cheeky smoothie or a luxurious iced tea, the world of Erewhon drinks is sure to keep evolving, delighting consumers with every sip.
