Yahoo Gets Bill Murray Some Help
In a clever and humorous move, Yahoo seized a 15-second advertising slot during the Super Bowl to connect actor Bill Murray with a unique call for assistance. The ad featured Murray, a beloved figure known for his comedic roles, setting up an email address for viewers to reach out and help him. The response was overwhelming; within just two hours of the ad airing, Yahoo reported receiving nearly 150,000 messages directed at Murray’s email. This innovative approach not only showcased Yahoo’s playful side but also highlighted the power of celebrity in advertising, particularly during one of the most-watched events in American television.
Philadelphia Eagles Win Super Bowl 59
The Philadelphia Eagles emerged victorious in Super Bowl 59, held at the iconic Caesars Superdome in New Orleans. The Eagles showcased their dominance against the Kansas City Chiefs, clinching the championship with a final score of 40-22. This victory marked the franchise’s second Super Bowl win, the first being in 2018. Head coach Nick Sirianni celebrated the triumph with his team, receiving a traditional Gatorade shower as the clock wound down. The Eagles’ performance solidified their status as a formidable force in the NFL, thrilling fans and securing their place in football history.
Kansas City Chiefs Add 8 with Less Than Two Minutes to Go
In a late-game surge, the Kansas City Chiefs managed to score a touchdown with less than two minutes remaining in the Super Bowl. Wide receiver Xavier Worthy caught a pass from quarterback Patrick Mahomes, bringing the score to 40-22 after a successful two-point conversion. Despite the Chiefs’ efforts to close the gap, the Eagles maintained their lead, showcasing the resilience and skill that had defined their season.
Fetch to Give Away $1.2 Million During the Final Two Minutes of the Game
In an exciting promotional twist, rewards app Fetch announced a giveaway of $1.2 million during the final two minutes of the Super Bowl. The initiative, dubbed "The Big Reward," aimed to engage viewers by offering $10,000 to 120 winners, one for every second of the remaining regulation time. This innovative marketing strategy not only captured the attention of fans but also highlighted the growing trend of interactive advertising during major sporting events.
GoDaddy Taps Walton Goggins to Highlight AI Program
GoDaddy’s Super Bowl advertisement featured actor Walton Goggins, who humorously explained how his acting skills parallel the capabilities of GoDaddy Airo, an AI program designed to assist small business owners. The program offers tools for creating domain names, logos, websites, and marketing content, showcasing how technology can empower entrepreneurs in the digital age.
Pizza Roll-Loving Alien Chazmo Meets His End in Totino’s Spot
Totino’s Pizza Rolls brought a comedic twist to their Super Bowl ad, featuring a storyline reminiscent of "E.T." Two suburban dads, played by Tim Robinson and Sam Richardson, share their pizza rolls with an alien named Chazmo. However, the lighthearted narrative takes a dark turn when Chazmo’s spaceship malfunctions, leading to his untimely demise. This ad marked Totino’s first Super Bowl appearance in over a decade, blending humor with nostalgia to capture viewers’ attention.
Antonio Banderas and ‘Macho Man’ Randy Savage in Bosch Ad
In a memorable Super Bowl spot for Bosch, Antonio Banderas teamed up with the late WWE superstar "Macho Man" Randy Savage. The ad humorously depicted Banderas assisting Savage in opening a jar of pickles, blending celebrity culture with everyday challenges. This lighthearted approach resonated with audiences, showcasing Bosch’s products in a fun and relatable manner.
Kansas City Chiefs Score Late Fourth-Quarter Touchdown
As the game progressed, the Kansas City Chiefs managed to score another touchdown, narrowing the Eagles’ lead to 40-14. Wide receiver Xavier Worthy caught a pass from Mahomes, demonstrating the Chiefs’ determination to fight back in the closing moments of the game. Despite their efforts, the Eagles’ strong performance throughout the match proved too much to overcome.
Philly’s Jake Elliott Drills 50-Yard Field Goal, Eagles Up 40-6
Eagles kicker Jake Elliott showcased his skills by successfully kicking a 50-yard field goal, extending Philadelphia’s lead to 40-6. This impressive feat not only highlighted Elliott’s talent but also underscored the Eagles’ commanding presence in the game, further solidifying their path to victory.
Muppets Travel Using Booking.com
In a whimsical Super Bowl advertisement, the Muppets took center stage to promote Booking.com. The ad featured beloved characters like Kermit, Miss Piggy, and Gonzo, showcasing the app’s smart filters, verified reviews, and AI trip planner. The playful narrative emphasized the brand’s commitment to providing travel solutions for everyone, appealing to both nostalgia and practicality.
Dove Wants to Change How We Talk to Girls
Dove’s poignant Super Bowl spot addressed the societal pressures faced by young girls. The ad featured a young girl running joyfully, juxtaposed with text highlighting the harsh realities many girls face as they grow older. Dove’s message urged viewers to change the narrative surrounding body image and self-esteem, advocating for a more supportive dialogue with young girls.
Stella Artois Reunites David Beckham with His Long-Lost Twin
In a humorous twist, Stella Artois’ Super Bowl ad featured David Beckham meeting his long-lost twin, played by Matt Damon. The two bonded over their shared love for the brand, showcasing the lighthearted nature of the ad while celebrating the connection that beer can foster among friends and family.
Eagles Kick Another Field Goal, Lead 37-6
The Philadelphia Eagles continued to dominate the game, with Jake Elliott successfully kicking a 48-yard field goal to extend their lead to 37-6. This consistent scoring underscored the Eagles’ offensive prowess and their determination to secure the championship title.
Harrison Ford Stars in Jeep Ad, Trolls Ford
In a clever Super Bowl advertisement for Jeep, actor Harrison Ford took a humorous jab at a rival automaker. The ad featured Ford discussing themes of freedom and individuality while showcasing various Jeep models. The playful banter, including references to the Ford Bronco, added a layer of humor to the ad, appealing to both Jeep enthusiasts and casual viewers alike.
Someone Onstage with Lamar Reveals Palestinian Flag During Halftime Show
During the highly anticipated halftime show featuring Kendrick Lamar, a protestor unexpectedly unveiled a Palestinian flag on stage. The incident occurred during the performance of "tv off," raising questions about security and the intent behind the display. The NFL quickly addressed the situation, commending security for their swift action in detaining the individual.
Kansas City Scores Touchdown to Close Third Quarter
As the third quarter drew to a close, the Kansas City Chiefs scored a touchdown, bringing the score to 34-6. Despite their efforts, the Chiefs faced an uphill battle as they entered the final quarter of the game, striving to close the gap against the formidable Eagles.
Eagles Touchdown Brings Super Bowl Score to 34-0
The Eagles continued their impressive performance with a touchdown from quarterback Jalen Hurts to wide receiver DeVonta Smith, extending their lead to 34-0. This commanding score reflected Philadelphia’s dominance throughout the game, leaving the Chiefs scrambling to respond.
Poppi Promises a ‘Better Soda’
In a lighthearted Super Bowl commercial, prebiotic soda brand Poppi showcased its commitment to providing a "better soda." The ad featured social media stars promoting the brand’s unique offerings, appealing to health-conscious consumers looking for alternatives to traditional sugary beverages.
Hims & Hers Tackles Obesity and Weight Loss Drug Shortage
Hims & Hers took a bold stance in its Super Bowl advertisement, addressing the obesity epidemic and the ongoing shortage of weight loss drugs. The ad highlighted the negative impact of obesity on individuals and society while criticizing the healthcare system’s lack of access to effective treatments. This controversial approach sparked discussions about the responsibilities of healthcare companies in addressing public health issues.
Lay’s Little Farmer
Lay’s Super Bowl ad celebrated American farmers, focusing on a fictional farming family and their young daughter tending to her potato patch. This heartwarming narrative aimed to connect consumers with the origins of their favorite snacks, emphasizing the importance of supporting local agriculture.
Eagles Touchdown Extends Lead 27-0
The Eagles continued to build their lead with a touchdown, bringing the score to 27-0. This relentless offensive strategy showcased Philadelphia’s determination to secure their championship victory, leaving the Chiefs struggling to keep pace.
Post Malone Stars in Bud Light Ad
In a lively Super Bowl commercial, Post Malone hosted a Bud Light tailgate party, bringing energy and excitement to the brand’s advertisement. The ad highlighted the social aspect of enjoying beer during sporting events, resonating with fans and viewers alike.
‘Fast and Furious’ Actors Slow Down in Häagen-Dazs Commercial
In a humorous twist, actors Vin Diesel and Michelle Rodriguez reprised their roles from the "Fast and Furious" franchise in a Häagen-Dazs commercial. The ad featured the duo enjoying ice cream while being approached by fellow cast member Ludacris, who urged them to speed up. This playful take on their action-packed personas added a lighthearted touch to the brand’s marketing.
Kieran Culkin Voices a CGI Beluga Whale in NerdWallet’s First Super Bowl Ad
NerdWallet made its Super Bowl debut with a whimsical ad featuring Kieran Culkin voicing a CGI beluga whale. The whale humorously informed a man on a whale-watching tour about how NerdWallet can assist with personal finance decisions, blending humor with practical advice.
Taco Bell Puts the Spotlight on Its Customers
In a refreshing departure from celebrity-centric ads, Taco Bell’s Super Bowl spot focused on real customers enjoying their food. The ad aimed to celebrate the brand’s loyal fanbase, showcasing the joy of Taco Bell’s offerings without relying on star power.
McConaughey Races for a Flight
Matthew McConaughey made another appearance during the Super Bowl, this time promoting Salesforce. The ad featured McConaughey racing against time to catch a flight, filled with humorous food puns and playful scenarios that highlighted the brand’s offerings.
Nerds Gummy Clusters Take Over New Orleans
Nerds Gummy Clusters brought a festive atmosphere to New Orleans in their Super Bowl ad. The commercial featured a lively performance by country singer Shaboozey, accompanied by a marching band and dancing gummy characters, celebrating the brand’s fun and playful image.
Two Chrises and a Kris Showcase Meta’s Smart Glasses
In a star-studded Meta advertisement, Chris Hemsworth and Chris Pratt were joined by Kris Jenner to showcase the brand’s Ray-Ban smart glasses. The humorous spot featured the trio using Meta AI to identify pieces from Jenner’s art collection, blending celebrity culture with innovative technology.
DoorDash Enlists Comedian Nate Bargatze to Push DashPass
DoorDash’s Super Bowl ad featured comedian Nate Bargatze promoting the DashPass membership program. The humorous commercial highlighted the benefits of being a member, showcasing how it can enhance the food delivery experience.
Tom Brady Runs on Duracell
In a playful prank, Duracell featured Tom Brady in a commercial where he appeared to malfunction during a broadcast. The humorous twist revealed that generic batteries were to blame, and once replaced with Duracell, Brady instantly rebooted, showcasing the brand’s reliability.
Tubi Raises Eyebrows
Tubi’s Super Bowl commercial featured film fans revealing their unique tastes in a quirky and engaging manner. The ad promised viewers that "If it’s in you, it’s in here," highlighting the platform’s diverse content offerings.
Roger Federer and Elmo Tag Team in Sportswear Brand On’s Commercial
In a charming Super Bowl ad, tennis champion Roger Federer teamed up with Sesame Street’s Elmo for an alphabet lesson. The playful interaction showcased the brand’s logo while emphasizing the fun and educational aspects of sportswear.
Kendrick Takes the Stage
Kendrick Lamar headlined the Apple Music halftime show, delivering an electrifying performance. Introduced by Samuel L. Jackson, Lamar performed hits from his latest album, captivating the audience with his dynamic stage presence and powerful lyrics.
Reese’s Spot Urges Customers to Eat Its Chocolate Lava, Not Volcanic Lava
Reese’s delivered a humorous public service announcement during the Super Bowl, urging viewers to indulge in its Chocolate Lava Big Cup instead of volcanic lava. This lighthearted approach showcased the brand’s playful marketing style, appealing to fans of absurdist humor.
Nike Returns to Super Bowl with a Message
After nearly three decades, Nike made a triumphant return to the Super Bowl with a powerful ad featuring top female athletes. Narrated by Grammy-winning rapper Doechii, the black-and-white commercial celebrated the resilience of women in sports, sending a strong message of empowerment.
It’s 24-0 at the End of the Half
The Philadelphia Eagles dominated the first half of the Super Bowl, leading the Kansas City Chiefs 24-0. With a combination of rushing touchdowns and interceptions turned into scores, the Eagles established a commanding presence on the field.
Eagles Capitalize on Second Interception
The Eagles capitalized on a second interception, with Jalen Hurts throwing a touchdown to A.J. Brown. This play extended Philadelphia’s lead to 24-0, showcasing their defensive prowess and offensive efficiency.
Wanda Sykes, Hailee Steinfeld Advocate for Breast Cancer Screenings
In a poignant Super Bowl debut, pharmaceutical brand Novartis featured breast cancer survivor Wanda Sykes and advocate Hailee Steinfeld in an ad promoting early detection through screenings. The powerful message aimed to raise awareness about breast cancer and the importance of proactive health measures.
Budweiser Celebrates 50 Years as a Super Bowl Advertiser with Its Clydesdales
Budweiser commemorated its 50th anniversary of Super Bowl advertising with a heartwarming spot featuring its iconic Clydesdales. The ad showcased a foal making its first delivery, evoking nostalgia and celebrating the brand’s long-standing tradition in Super Bowl history.
Mustaches Take Center Stage in Pringles’ Spot
Pringles’ Super Bowl ad featured a humorous focus on mustaches, with various celebrities participating in the fun. The ad showcased the brand’s playful spirit while highlighting the joy of snacking.
Ram Trucks Airs ‘Truck-Twisted’ Fairy Tale Starring Actor Glen Powell
Ram Trucks presented a unique take on the classic fairy tale "Goldilocks and the Three Bears" in its Super Bowl ad. Starring Glen Powell, the ad featured a rugged narrative filled with adventure and humor, promoting the brand’s trucks in a creative way.
Hellmann’s Mayonnaise Reunites Meg Ryan and Billy Crystal
In a nostalgic Super Bowl ad, Meg Ryan and Billy Crystal returned to Katz’s Deli, where they filmed a famous scene from "When Harry Met Sally." This time, however, it was Hellmann’s mayonnaise that sparked a memorable reaction, blending humor with a touch of romance.
Big Brothers Big Sisters Leverages NFL Talent
Big Brothers Big Sisters of America utilized NFL talent in its Super Bowl campaign, emphasizing the importance of mentorship with the message, "Every child deserves a champion." The ad aimed to inspire viewers to get involved and support youth in their communities.
OpenAI Debuts at the Super Bowl with an Ad for ChatGPT
OpenAI made its Super Bowl debut with a sleek black-and-white ad promoting ChatGPT. The spot emphasized the potential of AI technology, reminding viewers that "All progress has a starting point."
Liquid Death is ‘Safe for Work’
In a tongue-in-cheek Super Bowl ad, Liquid Death showcased various professionals enjoying their product on the job. The humorous twist revealed that the beverage is simply water, cleverly playing on the brand’s edgy image.
Coffee-Mate Targets Taste Buds with Its Cold Foam Creamer Ad
Nestlé’s Coffee-Mate highlighted its cold foam creamer in a visually appealing Super Bowl ad. The commercial featured a catchy tune and mouthwatering visuals, enticing viewers to elevate their coffee experience.
Gordon Ramsay, Pete Davidson Whip Up Laughs in HexClad’s First Super Bowl Commercial
HexClad’s Super Bowl debut featured celebrity chef Gordon Ramsay in a humorous ad set in Area 51. The commercial showcased Ramsay’s signature wit while promoting the brand’s cookware, blending humor with culinary expertise.
Philly’s Pick-Six Extends Lead to 17-0
The Eagles’ defense shone brightly as Cooper DeJean intercepted a pass from Patrick Mahomes, running it back for a touchdown. This play extended Philadelphia’s lead to 17-0, showcasing their dominance on both sides of the ball.
Google Pixel with AI
Google showcased its new Pixel phone with Gemini AI in a visually striking Super Bowl ad. The commercial highlighted the phone’s innovative features, appealing to tech-savvy consumers looking for cutting-edge technology.
Rocket Wants You to ‘Own the Dream’
Rocket’s Super Bowl ad encouraged viewers to "own the dream," featuring a montage of life milestones set to John Denver’s "Take Me Home, Country Roads." The emotional narrative resonated with audiences, emphasizing the brand’s commitment to helping individuals achieve their goals.
Eagles Add 3 Points with 48-Yard Field Goal
Eagles kicker Jake Elliott successfully kicked a 48-yard field goal, putting Philadelphia up 10-0 early in the game. This strong start set the tone for the Eagles’ commanding performance throughout the match.
Weather Tech is Ready for Whatever Comes Your Way
Weather Tech’s Super Bowl commercial featured a lively group of grandmothers enjoying life to the tune of Steppenwolf’s "Born to Be Wild." The ad aimed to showcase the brand’s durability and reliability in any situation.
‘This is Taxes?’ Issa Rae Asks in TurboTax Ad
TurboTax’s Super Bowl ad featured Issa Rae humorously questioning the complexities of tax season. The commercial highlighted the brand’s solutions for simplifying tax preparation, resonating with viewers facing the annual challenge.
Uber Eats Commercial Delivers Matthew McConaughey and Food Puns
Uber Eats enlisted Matthew McConaughey for a whimsical Super Bowl commercial filled with food puns and humorous scenarios. The ad showcased the brand’s offerings while entertaining viewers with McConaughey’s signature charm.
Who’s the Saltiest?
Ritz’s Super Bowl ad featured a playful debate between Aubrey Plaza and Michael Shannon about who is saltier, with Bad Bunny humorously professing his love for the cracker. This lighthearted approach captured the fun spirit of the brand.
Tom Brady, Snoop Dog Star in Kraft’s Foundation to Combat Antisemitism Ad
In a powerful Super Bowl ad, Tom Brady and Snoop Dogg collaborated with Robert Kraft’s Foundation to Combat Antisemitism. The ad aimed to promote unity and understanding, addressing the importance of combating hate in society.
Coors Wants to Solve ‘Case of the Mondays’ After Super Bowl
Coors addressed the post-Super Bowl blues with a humorous ad featuring sloths struggling to get back to work. The brand’s solution? A pack of beer branded as "Mondays Light," aiming to lighten the mood after the big game.
Instacart Debuts First Ever Super Bowl Commercial
Instacart made its Super Bowl debut with a lively ad featuring familiar brand mascots. The commercial highlighted the brand’s partnerships and on-demand grocery delivery service, aiming to capture the attention of viewers.
Mountain Dew’s Nightmarish, Yet Catchy Commercial
Mountain Dew’s Super Bowl ad featured pop star Becky G transported to a tropical landscape after taking a sip of Baja Blast. The surreal commercial, featuring a CGI seal singing a revamped version of "Kiss from a Rose," showcased the brand’s quirky marketing style.
Eagles Lead Chiefs 7-0 at the End of the First Quarter
The Philadelphia Eagles took an early lead against the Kansas City Chiefs, ending the first quarter with a score of 7-0. Jalen Hurts’ quarterback sneak for a touchdown set the tone for the Eagles’ strong performance.
Barry Keoghan Hawks Squarespace While Riding a Donkey
Barry Keoghan starred in Squarespace’s Super Bowl ad, humorously hawking the product while riding a donkey. The whimsical spot aimed to promote the website design company in a lighthearted and engaging manner.
Water Brand Cirkul Debuts Ad at the Super Bowl
Cirkul, a water brand, made its Super Bowl debut with a comedic ad featuring Adam Devine and Chloe Bridges. The commercial highlighted the brand’s unique offerings while showcasing the couple’s playful dynamic.
2024 Standout Homes.com is Back with Dan Levy and Heidi Gardner
Homes.com returned to the Super Bowl with its popular spokesperson duo, Dan Levy and Heidi Gardner. The ad aimed to capture viewers’ attention with humor and relatability, reinforcing the brand’s presence in the market.
T-Mobile Touts Its Partnership with Starlink
T-Mobile showcased its partnership with SpaceX’s Starlink in a Super Bowl ad, highlighting the benefits of satellite internet service. The ad aimed to connect viewers with the brand’s innovative offerings in the telecommunications space.
Michelob Recruits Star Power for Its Ad on the Pickleball Court
Michelob Ultra’s Super Bowl ad featured a star-studded cast competing on the pickleball court. The humorous spot showcased the brand’s fun-loving spirit while promoting its products in a lively setting.
Even Aliens Love Doritos
Doritos invited fans to create their own Super Bowl spots, with the winning ad featuring a humorous alien encounter. The commercial showcased the brand’s playful approach to marketing, engaging viewers with a fun narrative.
A Look at Meta’s Smart Glasses
Meta’s Super Bowl campaign featured Chris Hemsworth and Chris Pratt showcasing the brand’s Ray-Ban smart glasses. The humorous ad highlighted the innovative technology while entertaining viewers with the duo’s antics.
Philly Scores First
The Philadelphia Eagles drew first blood in the Super Bowl, scoring a touchdown early in the game. This strong start set the tone for their commanding performance throughout the match.
Marvel’s ‘Thunderbolts’ Hits Theaters May 2
Disney and Marvel Studios released a new trailer for the upcoming "Thunderbolts," set to hit theaters on May 2. The highly anticipated film generated excitement among fans, showcasing the studio’s continued commitment to expanding its cinematic universe.
Little Caesars Returns to Super Bowl to Introduce New Crazy Puffs Flavor
Little Caesars made its return to the Super Bowl with a humorous ad introducing a new bacon and cheese flavor of its Crazy Puffs. The commercial featured actor Eugene Levy in a comedic narrative, highlighting the brand’s fun and playful image.
Universal’s Live-Action ‘How to Train Your Dragon’
Universal unveiled a 30-second spot for its upcoming live-action adaptation of "How to Train Your Dragon," set to release in theaters on June 13. The teaser generated buzz among fans of the beloved animated film.
Set Sail with MSC Cruises
Drew Barrymore and Orlando Bloom starred in MSC Cruises’ first Super Bowl commercial, highlighting the luxurious amenities of the new MSC World America. The ad aimed to entice viewers with the ship’s offerings, including unique dining experiences and entertainment options.
Pfizer Fights Cancer
Pfizer returned to the Super Bowl with an ad highlighting its commitment to fighting cancer. The pharmaceutical giant aimed to raise awareness about its efforts in the healthcare sector, showcasing its dedication to improving patient outcomes.
Ben Affleck’s DunKings Return in Dunkin’s Super Bowl Ad
Dunkin’ kicked off the Super Bowl with a humorous ad featuring Ben Affleck and his brother Casey, along with "Succession" star Jeremy Strong. The ad marked Dunkin’s third Super Bowl appearance, showcasing the brand’s playful spirit.
Kansas City Wins the Coin Toss, Elect to Defer
The Kansas City Chiefs won the coin toss before the Super Bowl, opting to defer their choice to the second half. This strategic decision set the stage for an exciting matchup against the Philadelphia Eagles.
Super Bowl Pregame Show Highlights Host City and Fan Favorites
The Super Bowl pregame show featured a vibrant celebration of New Orleans, showcasing local talent and cultural highlights. The performance included a mix of musical acts, emphasizing the city’s rich heritage and connection to the NFL.
Follow and Listen to the CNBC Sport Podcast
CNBC Sport has launched a podcast featuring interviews with prominent figures in the sports industry. The podcast aims to provide insights and discussions on various topics, appealing to sports enthusiasts and industry professionals alike.
The Ads Are Officially Rolling: Oikos Spot Highlights the Protein in Its Yogurt
Oikos used its Super Bowl ad to highlight the protein content in its yogurt, featuring "Ted Lasso" star Juno Temple lifting NFL defensive end Myles Garrett. The ad aimed to connect with health-conscious consumers seeking nutritious snack options.
Why the BetMGM CEO is Rooting for the Eagles
BetMGM CEO Adam Greenblatt expressed his support for the Eagles during the Super Bowl, citing the team’s potential to drive sportsbook engagement. Greenblatt discussed the company’s growth in digital products and the increasing popularity of sports betting.
Fanatics Says Its Sportsbook is Ready for Game Day
Fanatics Sportsbook prepared for the Super Bowl by highlighting its innovative rewards program. CEO Matt King discussed the company’s commitment to enhancing the customer experience, showcasing its competitive edge in the sports betting market.
DraftKings CEO Jason Robins on Bet Offerings and the Threat of Taxes
DraftKings CEO Jason Robins shared insights on the company’s diverse betting offerings and the challenges posed by potential tax increases. Robins emphasized the importance of adapting to the evolving landscape of sports betting.
Ad Executives Say Super Bowl Commercials Are Still Worth It
Despite rising costs, ad executives maintain that Super Bowl commercials remain a valuable investment. The unique opportunity to reach a massive audience during the game continues to attract brands seeking to make an impact.
Cosm is Looking to Take Its Immersive Sports Viewing International
Cosm, the immersive sports-viewing venue company, is exploring international expansion opportunities. CEO Jeb Terry discussed the growing interest from global markets, highlighting the potential for immersive sports experiences worldwide.
Content Creators Swarm the Big Game on Brand Contracts
Content creators played a significant role in this year’s Super Bowl, partnering with major brands to create engaging content. The NFL’s strategy to attract younger audiences through digital platforms reflects the changing landscape of sports marketing.
Caesars Takes Center Stage in New Orleans
Caesars Entertainment celebrated its partnership with the NFL during the Super Bowl weekend, unveiling a major renovation at its casino and sportsbook. The company aimed to reintroduce its brand to customers while capitalizing on the influx of visitors.
FanDuel Floods the Zone on Super Bowl Weekend
FanDuel CEO Amy Howe discussed the company’s investment in the Super Bowl, emphasizing the potential for customer acquisition. Howe expressed confidence in FanDuel’s compliance with antitrust laws amid increasing competition in the sports betting industry.
Trump Congratulates Both Teams Ahead of the Game
In a message from the White House, President Donald Trump congratulated the Eagles and Chiefs, praising their dedication and hard work. The message also acknowledged the recent tragedy in New Orleans, highlighting the resilience of the community.
Eagles Fans Flock to New Orleans
Eagles fans made their presence known in New Orleans, purchasing a significant portion of Super Bowl tickets. The excitement surrounding the game reflected the strong support for the team, contributing to the vibrant atmosphere of the event.
NFL Media Boss Says Super Bowl 59 Has ‘A Chance’ to Be the Most Watched Ever
NFL Chief Media Officer Brian Rolapp expressed optimism about Super Bowl 59 potentially breaking viewership records. The excitement surrounding the matchup between the Eagles and Chiefs, along with the game’s competitive nature, contributed to this anticipation.
Chiefs Owner Clark Hunt on the Record
Kansas City Chiefs owner Clark Hunt shared insights on the team’s valuation and future prospects. Hunt discussed the impact of star players and the evolving landscape of the NFL, emphasizing the team’s commitment to success.
Legal Betting Could Hit $1.4 Billion
The American Gaming Association projected that Americans would wager nearly $1.4 billion on the Super Bowl through legal sportsbooks. This record-breaking figure reflects the growing popularity of sports betting in the United States.
Jon Batiste to Belt Out National Anthem
Jon Batiste was set to perform the national anthem at Super Bowl 59, marking his first appearance as a performer. The anticipation surrounding his rendition added to the excitement of the event, with fans eager to see his performance.
The Kansas City Dynasty
The Kansas City Chiefs have established themselves as a dominant force in the NFL, with quarterback Patrick Mahomes leading the charge. The team’s recent success, including multiple Super Bowl appearances, has solidified their status as a modern dynasty.
New Orleans Readies for an Influx of NFL Fans and Trump
New Orleans prepared for a significant influx of visitors for the Super Bowl, including President Donald Trump. The city ramped up security measures in light of recent events, ensuring a safe and enjoyable experience for fans.
What Your Chicken Wings Cost This Year, Comparatively
Despite inflation concerns, the cost of chicken wings for the Super Bowl remained relatively stable. The price of chicken parts has increased over the years, but consumers found some relief compared to previous years.
Kendrick Lamar Headlines Halftime Show
Kendrick Lamar headlined the halftime show, delivering a powerful performance that captivated audiences. The rapper’s recent Grammy wins added to the excitement, making his appearance a highlight of the Super Bowl festivities.
Manning vs. Manning in the ‘Kick of Destiny’
Peyton and Eli Manning participated in the "Kick of Destiny" during the Super Bowl pregame show, adding a fun twist to the festivities. Fans eagerly anticipated the outcome, with a significant prize pool at stake.
Spanish-Language Telecasts Will Be on Fox Deportes and Telemundo
For the first time, Spanish-language telecasts of the Super Bowl were available on both Fox Deportes and Telemundo. This initiative aimed to expand the NFL’s audience and engage Hispanic viewers.
Fox Nabs $8M Ads for Super Bowl This Year
Fox sold out its Super Bowl ad spots, with some commercials priced at a record $8 million. The high demand for advertising during the game reflects the event’s unparalleled reach and influence in the media landscape.
Free Streamer Tubi Will Air the Super Bowl for the First Time
Tubi made history by airing the Super Bowl for the first time, providing viewers without cable access the opportunity to watch the game for free. This move aimed to expand the NFL’s audience and engage younger viewers.
